Post by account_disabled on Dec 26, 2023 2:48:54 GMT -6
The marketing and advertising industry has changed significantly in recent years. The reason? Trying to satisfy the needs of consumers, who are increasingly demanding and seek brands to offer them enriching experiences that go beyond the purchase. To achieve this, new technologies and creativity have become fundamental levers, and strategies such as Branded Content are a priority for many marketing and communication teams. Given the proliferation of platforms and digital channels, such as social networks, that exist today, people increasingly consume more content . This is why Branded Content has become the ideal strategy through which brands can connect with consumers.
To know all the potential that brand content has today within marketing and communication plans, next Thursday, March 4, at 4:00 p.m., MarketingDirecto.com and Casanova Agency will organize a meeting in Phone Number List which they will meet in a round table with four of the main Branded Content specialists in the country: Cristina Barbosa , president of the Branded Content Marketing Association and brand director of Vodafone, Eva López Ruiz, director of global brand and assets of LaLiga, Telmo Pagalday , director of content from Chivas Brothers, and José Casanova , CEO of Casanova Agency. These great Branded Content experts are responsible for the brands and the agency that have achieved, to date, the most awarded and valued cases in this discipline.
So they will tell us about their own experiences with Branded Content and what opportunities it offers. to the brands. In addition, they will tell us about the different branding formats that exist today and how to use them, the trends that are emerging around Branded Content or how this strategy has become an alternative for brands due to the lack of budget for invest in advertising, among other things. If you are also passionate about branded content, register here to attend the I love branded content event and discover the best kept secrets to make consumers fall in love with your brand. We will wait for you.
To know all the potential that brand content has today within marketing and communication plans, next Thursday, March 4, at 4:00 p.m., MarketingDirecto.com and Casanova Agency will organize a meeting in Phone Number List which they will meet in a round table with four of the main Branded Content specialists in the country: Cristina Barbosa , president of the Branded Content Marketing Association and brand director of Vodafone, Eva López Ruiz, director of global brand and assets of LaLiga, Telmo Pagalday , director of content from Chivas Brothers, and José Casanova , CEO of Casanova Agency. These great Branded Content experts are responsible for the brands and the agency that have achieved, to date, the most awarded and valued cases in this discipline.
So they will tell us about their own experiences with Branded Content and what opportunities it offers. to the brands. In addition, they will tell us about the different branding formats that exist today and how to use them, the trends that are emerging around Branded Content or how this strategy has become an alternative for brands due to the lack of budget for invest in advertising, among other things. If you are also passionate about branded content, register here to attend the I love branded content event and discover the best kept secrets to make consumers fall in love with your brand. We will wait for you.